The first step in developing my capstone was understanding who I was designing for. I spent months researching the healthcare experience, particularly why people avoid going to the doctor or seeking medical care, and how design could help address those concerns.
My research also focused on gender discrimination in medical settings and the challenges faced by individuals experiencing intimate partner violence (IPV). From there, I identified key user groups and developed user profiles to better understand their goals, frustrations, and everyday needs.
Despite their different backgrounds and experiences, I found that these users were looking for many of the same things from healthcare: support, community, empathy, and comfort.
This research led me to one overarching question: How might we transform healthcare into something people actually look forward to?
Our health is one of the most important things we have, so why shouldn't we feel good about taking care of it?